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We are told that careers should look like ladders. One rung after another, in a straight, predictable line. But my career has never been a ladder. It’s been a squiggle . It’s been a journey of pivots, calculated risks, and "true origin" moments. And nowhere was that more apparent than my last three years in Spain. The Mission in Spain Three years ago, I moved to Spain with a clear mandate: drive transformation. I didn't move for a change of pace; I moved to build something.

The aviation industry is in a constant state of flux. It's an environment defined by high stakes, complexity, and a deep-rooted focus on safety. As a leader who has spent over 20 years  in this world, I’ve learned that successfully driving change here requires more than just good ideas—it demands a revolution, not just iteration. I recently sat down for a great conversation about my career, the massive challenges I've tackled, and my absolute conviction about where the indust

My journey into the airline industry began with a childhood fascination fuelled by BBC TV shows like "Airport" and family trips to Disney World. I vividly remember telling a career advisor that I simply wanted to be involved in "Holidays!" This early passion led me to pursue a degree in Business Studies and Tourism, which included a formative placement year at British Airways Being up close with aircraft like the Concorde during what truly felt like the "golden age" of aviati

In today's fast-paced digital world, businesses, especially SMEs and startups, are constantly striving to stay ahead of the curve by embracing digital transformation. The benefits of digital transformation are clear - increased efficiency, improved customer experience, and ultimately, business growth. However, embarking on a digital transformation journey can be daunting, especially for smaller businesses with limited resources. That's where best practices come into play to h

In today's fast-paced business environment, successful transformation is essential for staying ahead in the competitive aviation industry. Businesses looking to thrive in this sector must implement effective strategies to unlock success and drive growth. Here are some valuable tips to help businesses navigate the complexities of aviation transformation: Embrace Innovation: Innovation is key to staying relevant and competitive in the aviation industry. Businesses should consta

Are you an SME in the aviation industry looking to enhance your project delivery and ensure success in your transformation endeavors? Look no further! The30percentgroup is here to provide expert tips and guidance to help you streamline your projects and achieve your goals effectively. Project delivery in the aviation sector can be complex and challenging, especially for small to medium-sized enterprises. With the rapidly evolving industry landscape and the increasing demands