Veronica Hull

This time last week, I was lucky enough to be heading towards the SLS in my hometown of Barcelona, to attend the annual UATP Airline Distribution Event. I would say its been at least 10 years since my last attendance, but as this one was local and one of my favourite events on the circuit it was a no brainer to attend. I always loved the mix of of a single vendor led event over some of the bigger behemoths just because the naturally more intimitate nature, means some real good conversations...

2020, the world was in a tailspin. For the aviation industry, the pandemic wasn't just a business challenge; it was an existential threat. Grounded fleets and shuttered borders meant that the old way of doing things—slow, multi-year project cycles and rigid budgeting—wasn’t just inefficient, it didn't meet the rapidly changing need of this new world. At The 30 Percent Group, we believe the most resilient systems are forged in the heat of a crisis. This is the story of how we delivered the...

We are told that careers should look like ladders. One rung after another, in a straight, predictable line. But my career has never been a ladder. It’s been a squiggle . It’s been a journey of pivots, calculated risks, and "true origin" moments. And nowhere was that more apparent than my last three years in Spain. The Mission in Spain Three years ago, I moved to Spain with a clear mandate: drive transformation. I didn't move for a change of pace; I moved to build something. And for three...