Veronica Hull

We are told that careers should look like ladders. One rung after another, in a straight, predictable line. But my career has never been a ladder. It’s been a squiggle . It’s been a journey of pivots, calculated risks, and "true origin" moments. And nowhere was that more apparent than my last three years in Spain. The Mission in Spain Three years ago, I moved to Spain with a clear mandate: drive transformation. I didn't move for a change of pace; I moved to build something. And for three...

The aviation industry is in a constant state of flux. It's an environment defined by high stakes, complexity, and a deep-rooted focus on safety. As a leader who has spent over 20 years  in this world, I’ve learned that successfully driving change here requires more than just good ideas—it demands a revolution, not just iteration. I recently sat down for a great conversation about my career, the massive challenges I've tackled, and my absolute conviction about where the industry needs to go...

My journey into the airline industry began with a childhood fascination fuelled by BBC TV shows like "Airport" and family trips to Disney World. I vividly remember telling a career advisor that I simply wanted to be involved in "Holidays!" This early passion led me to pursue a degree in Business Studies and Tourism, which included a formative placement year at British Airways Being up close with aircraft like the Concorde during what truly felt like the "golden age" of aviation solidified my...